It was my last shot to compete in Cannes Young Lions before I turned 30, so my content partner, Tré Allison decided to submit.

We entered in the PR Category, made it to National Finals, and took home 3rd place in the USA Competition after 2 rounds in front of the jury.

The brief? Get Gen-Z and Millennials to donate to Save The Music during the holiday season. So our idea was to throw them an event that was too good not to post about.