It was my last shot to compete in Cannes Young Lions before I turned 30, so my content partner Tré Allison and I decided to submit.

We entered in the PR Category, made it to National Finals, and took home 3rd place in the USA Competition after 2 rounds in front of the jury.

The brief? Get Gen-Z and Millennials to donate to Save The Music during the holiday season. So our idea was to throw them an event that was too good not to post about.